SAP to enter the esports industry SAP, German software business and sports data giant, signed a partnership with American structure TeamLiquid. Its aim for SAP will be to develop technical answers whi…
Sponsoring : A less appealing ESL One
This year again, 16 of the best Counter-Strike teams battled it out in the LanXess Arena, Cologne, Germany. Once again, Smartcast covered the battle that took place underground : that of sponsoring! B…
Stakrn: “Our target is the one which engages the most on the internet”
Boris Bergerot and Florent Mondolfo are the founders of the crowdfunding platform Stakrn. Both entrepreneurs are supported by Business Innovation Centre in Montpellier, one of the biggest start-up inc…
Sponsoring, under a major’s spotlights
That’s a battle which doesn’t want to say its name though it takes place under the spotlights, within the range of the cameras, at the same level that players… SmartCast offers its n…