For its third edition, Dojo Esport hosted a race for ideas during one of its workshops. Mixing up marketing and esports, two categories working well as a unit.…
ESPORTS GAMES TIERS 2018
What are the trending competitive games? What discipline to follow? Back in 2016, Jens Hilgers, Bitkraft’s CEO, created the “Games Tier List”, to establish a ranking of all the hyped games played prof…
PRESS ROUND UP #18
Fortnite’s esports entry makes history Epic Games doesn’t mess around. The editor just announced that they will put 100 million dollars on the table for the ever popular Fortnite’s competitive start. …
G. Ashton : “TEO wants to be the Wall Street Journal of esports”
The Esports Observer is a website that covers the business side of esports. It was founded in 2015. Besides a section dedicated to specialized articles, TEO has two verticals : a platform that compile…
When can we see esports at the Olympics?
In April 2017, Chinese heavyweight company Alibaba announced the inclusion of esports as an official discipline of the 2022 Asian Games. The Olympic Council of Asia even considers adding a few games (…
Sponsoring : A less appealing ESL One
This year again, 16 of the best Counter-Strike teams battled it out in the LanXess Arena, Cologne, Germany. Once again, Smartcast covered the battle that took place underground : that of sponsoring! B…
Jean-Baptiste Desmaizieres : “Our new objective is to create esports games”
Ubisoft has been in the video games landscape for thirty years now ! From triple A games to independant studios, there’s something for everyone. Jean-Baptiste Desmaizières, marketing director fo…